Pillar 01 · Canonical
01
Canonical · Published
The canonical entry
What is AEO?
Answer Engine Optimization (AEO) is the discipline of structuring digital assets so that answer engines can extract, cite, and recommend a business or resource when users ask questions. The canonical pillar of the cluster, with a full breakdown of the five surfaces, the mechanics of citation, the distinction from SEO, and the relationship with GEO.
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Reference card
- Length
- ~1,280 words
- Format
- Canonical entry
- Schema
- Article · DefinedTerm
Pillar 02 · Companion discipline
02
In production
The synthesis surface
What is GEO?
Generative Engine Optimization (GEO) is the companion discipline focused on surviving the synthesis step when generative models compose a single answer from many sources. A source can be cited and still lose its wording during synthesis; a source optimized for GEO is quoted verbatim.
Forthcoming edition
Reference card
- Focus
- Synthesis surfaces
- Format
- Canonical entry
- Schema
- Article · DefinedTerm
- Glossary
- GEO entry · forthcoming
Pillar 03 · Boundary rules
03
In production
The comparison
AEO vs SEO vs GEO
Three disciplines, three surfaces, one vocabulary. A definitive comparison of SEO (ranking), AEO (citation) and GEO (synthesis survival). Where each discipline overlaps, where each diverges, and which signals belong to which surface. The canonical boundary document.
Forthcoming edition
Reference card
- Focus
- Boundary rules & overlap
- Format
- Comparative article
- Schema
- Article
- Related
- Pillars 01 & 02
Pillar 04 · Mechanics
04
In production
The signal set
How LLMs
Choose Sources
The mechanics of AI citation. Which signals matter, which do not, and why dense structure outperforms volume. A breakdown of Schema.org markup, entity coherence, institutional anchoring, and the role of the llms.txt manifest in how language models select their sources.
Forthcoming edition
Reference card
- Focus
- Signals & schema
- Format
- Technical article
- Schema
- Article · TechArticle
- Glossary
- llms.txt · Entity Coherence
Pillar 05 · Under the hood
05
In production
The pipeline
Citation Mechanics
Under the hood of answer-engine citation. Retrieval, ranking, synthesis and the role of entity coherence in the pipeline. How a model moves from a query to a grounded answer with sourced citations, and where each structural signal enters the decision.
Forthcoming edition
Reference card
- Focus
- Retrieval & re-ranking
- Format
- Technical deep-dive
- Schema
- Article · TechArticle
- Glossary
- RAG Pipeline · Citation Velocity